Privacy Policy for ProfileSure.com

Effective Date: April 2025

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  1. Introduction

ProfileSure.com (“we,” “us,” or “our”) provides AI-driven analytics services using publicly available data and, where applicable, data provided by users or third-party platforms like Meta (Facebook). This Privacy Policy explains how we collect, use, and protect personal information in compliance with:

– The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

– The EU General Data Protection Regulation (GDPR).

– Meta’s Developer Policies and Platform Terms.

By using our services, you agree to the terms of this policy.

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  1. Data We Collect
    We collect and process the following data:

    1. Publicly Available Data

– Information from public sources (e.g., social media profiles, government records, or published content).

  1. User-Provided Data

– Data you provide directly (e.g., contact details, preferences).

  1. Identity/Contact Data, such as your name, e-mail address, fax number, mailing address, physical address, or phone numbers, account ID or other identifier, gender, date of birth or age range.
  2. Biographical Data, such as information in relation to your professional qualifications, your current or former place of employment, or related to your employees, depending on your role and your interaction with us and our Services; recruitment data we may receive when we perform HR services on behalf of our members or others.
  3. Audio/Video Data, including, but not limited to, recordings and images collected from your devices when you visit our locations, as well as audio files and records, such as voice mails, call recordings, video from your social media profiles and devices, and the like;
  4. Inference Data, including, but not limited to, Personal Information used to create a profile about you reflecting your preferences, characteristics, predispositions, behavior, attitudes, market segments, likes, favorites and other data or analytics provided about you or your account by social media companies or data aggregators, including household data such as income, number of children, occupation, social grade, home ownership status, the products and services you use or intend to use or purchase, and your interests;
  1. Data from Meta

– If you connect your Meta account, we may request specific permissions (e.g., name, email, profile info) via Meta’s API. We only collect data necessary for our services.

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  1. How We Use Data

We use data to:

– Deliver AI analytics services.

– Improve our algorithms and product offerings.

– Comply with legal obligations.

– Communicate with users (e.g., updates or support).

Legal Basis Under GDPR:

– Performance of a contract.

– Legitimate interest (e.g., improving services).

– Consent (where required).

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  1. Data Sharing

We do not sell personal data. We may share information with:

– Service Providers: Vendors assisting with operations (e.g., cloud hosting).

– Legal Authorities: To comply with laws or protect rights.

– Business Transfers: In mergers/acquisitions.

– With Your Consent: For specific purposes.

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  1. Your Rights

Under GDPR:

– Access, correct, or delete your data.

– Restrict processing or request data portability.

– Object to processing or withdraw consent.

Under CCPA/CPRA:

– Know what personal data we collect.

– Delete personal data.

– Opt-out of “sales” or sharing (if applicable).

– Non-discrimination for exercising rights.

To Exercise Rights:

Submit requests via email at contact@planmytrek.com. We will respond within 30 days.

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  1. Data Security

We implement safeguards, including encryption, access controls, and regular audits, to protect data. However, no system is 100% secure.

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  1. International Data Transfers

Data may be transferred outside the EU/EEA. We use GDPR-approved mechanisms (e.g., Standard Contractual Clauses) for such transfers.

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  1. Meta Developer Policy Compliance

– Consent: We only access Meta data with your explicit permission.

– Limited Use: Data from Meta is used solely for analytics and not sold, transferred, or used for unrelated purposes.

– Revoking Access: Manage Meta permissions via your Facebook account settings.

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  1. Data Retention

We retain data only as long as necessary for the purposes outlined or as required by law.

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  1. Updates to This Policy

We may update this policy periodically. Changes will be posted on our website with a revised effective date.

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  1. Contact Us

For questions, requests, or complaints:

– Email: contact@planmytrek.com

– Address: Attn: Privacy Operations
2775 Lexington Ave N
Roseville, MN 55113

GDPR Representative (EU): contact@planmytrek.com

CCPA Requests: Use the methods above.